About me

I know firsthand what it’s like to put everything on the line to grow your business only to fall flat on your face…The struggle to consistently bring in clients and going through the dreaded feast and family cycle, putting up daily fires or that overwhelming feeling by the millions of things that demand your attention.

I want to assure you there’s a light at the end of the tunnel. There is a better way to scale your business and still have a life.

You can finally:

  • Have a consistent flow of dream customers who pay you your worth, keep coming and back and tell everyone about you.
  • Streamline operations so that your team is aligned, your customers receive the best experience and everything runs like a well oiled machine.
  • A business that is efficient, fun to run and profitable.
  • Have time to yourself and the things that matter to you knowing that your business is not always dependent on you.

I have spent the last 20 years working behind the scenes with hundreds of small businesses as well as the big end of town…building systems, streamlining processes and running digital marketing campaigns

Now I bring together my biggest loves of systems, marketing and business strategy to help you acquire dream clients and scale your business.

My Journey so far ...

I help founders scale their businesses with proven strategies and systems. I do so by focusing on three growth levers: optimising your marketing, streamlining your systems, and refining your business strategy. You get more clients, smoother operations, and the freedom to focus on what you love.

2003

Landed in Australia

Landed in Australia from my motherland Kenya to pursue a degree in computer science at the University of South Australia

2003

2004

Began Freelancing

Starting working as a freelance web developer and SEO expert. Completed my first 3 sizeable web design projects and SEO campaigns to happy clients.

2004

2006

My first real IT Job

Got my first job as software engineer & system analyst and graduated from University the same year.

2006

2007

Initial Career Breakthroughs

Delivered my first major enterprise project from one of the largest automotive brands in the world. Chances are that if you bought a new car from that manufacturer between 2007 – 2018, you would have gone through the systems I built.

2007

2008

Getting into Digital Marketing

Continued delivering more major enterprise projects for global brands. Started getting into social media strategy advice and online advertising using Facebook and Google Ads.

2008

2012

Launched my first “proper” business

Launched a software development agency to help startups and small to midsize companies build custom software solutions using the skills I’d learnt delivering major projects for the bigger end of town.

2012

2013

Clients Awards

One our clients won major awards, secured a spot at a startup incubator and flew us to New York to help pitch their idea to investors. We continue to deliver more large scale projects

2013

2014

Launched a Digital Marketing Agency

Span off a digital marketing agency to help clients run multi channel lead generation campaigns

2014

2017

Focus on Digital Marketing

Wound up my software development company and decided to go all on digital marketing.

2017

2019

Business Sabbatical

Took a business sabbatical to focus more on my mental wellbeing and family and took on a CIO job at one of Australia’s fastest growing bathroom and kitchen equipment manufacturers

2019

2020

Back to Business

Back to business focusing helping small to medium sized organisations build exceptional online experience and run multichannel marketing campaigns that bring clients…and I became a dad.

2020

Today

Scaling to the moon

Scaling my business and working with amazing clients in Australia and America. Learning a tonne of lessons and sharing my experiences

Today

How I can help

I help founders scale their businesses with proven strategies and systems. I do so by focusing on three growth levers: optimising your marketing, streamlining your systems, and refining your business strategy. You get more clients, smoother operations, and the freedom to focus on what you love.

Digital Marketing

I'll help you create a marketing engine that consistently attracts your ideal clients. You'll see a surge in qualified leads, increased sales, and a brand that resonates with your audience.

Systems

I'll help you optimise your business systems to eliminate bottlenecks and streamline your operations. You'll save time, reduce costs, and build a scalable foundation for growth.

Business Strategy

Together, we'll craft a strategic roadmap that aligns with your vision and goals. You'll gain clarity, focus, and a competitive edge in the market.